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Conscious
Integrated
Intelligence
Workshop
Everyone deserves to perform at their best.
As marketing professionals, we're constantly challenged to do more with less - to drive results with limited time, budget, and resources.
That's why developing Conscious Integrated Intelligence (CII) is so crucial.
CII allows you to leverage the full potential of your cognitive abilities, embodied intelligence, and AI capabilities in harmony, unlocking new levels of marketing performance and impact.
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What is CII?
CII is the synergistic use of three key dimensions:
Cognitive Abilities: High-level mental skills like decision-making, strategic thinking, and creativity.
Embodied Intelligence: Your ability to tap into intuition, body wisdom, and energy management.
AI Capabilities: Leveraging marketing tools powered by artificial intelligence.
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When you learn to consciously integrate and apply these three dimensions together, you gain a powerful advantage in the modern marketing landscape.
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The Benefits of Developing CII
Enhanced Performance & Productivity:
By overcoming cognitive biases and blindspots, you'll make better decisions and work more strategically. The workshop teaches techniques like actively seeking disconfirming evidence and practicing structured decision-making frameworks. This helps you work smarter, not just harder.
Improved Strategic Thinking & Anticipation:
CII empowers you to anticipate challenges and adapt quickly. You'll learn to recognize when cognitive biases like the anchoring effect or confirmation bias are influencing your analysis. Combining this self-awareness with embodied intuition and AI-powered data insights allows you to make more insightful, forward-thinking decisions.
Increased Resilience & Adaptability:
Handling setbacks and fluctuating market conditions requires mental, physical, and technological resourcefulness. The CII workshop shows you how to regulate your energy and emotions using techniques like breathwork and visualization. This embeds a sense of confidence and poise, enabling you to bounce back from adversity. Additionally, understanding how to leverage AI marketing tools provides technological resilience.
Unleashed Creativity: Many common cognitive biases, like conformity and sunk cost fallacy, inhibit our creative problem-solving. By mitigating these biases, you'll unlock new levels of innovative thinking. The workshop covers methods to access your intuitive, "embodied" creativity through practices like alter-ego visualisation.
Enhanced Self-Confidence: Overcoming cognitive blindspots fosters a stronger sense of self-awareness and belief in your own abilities. As you learn to consciously manage your energy, emotions, and decision-making, you'll develop an empowered, "alter ego" mindset to tackle any marketing challenge.
Driving Innovation: Integrating cognitive, embodied, and AI capabilities sparks new, innovative solutions. You'll learn to blend data-driven insights, creative ideation, and technological capabilities in novel ways. This kind of cross-pollination is crucial for staying ahead of the competition and delivering breakthrough marketing strategies.
These benefits are backed by extensive research in neuroscience, positive psychology, and data-driven marketing best practices covered throughout the CII workshop.
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+20% better decision-making
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+85% stress management
& resilience
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+68% ROI for content marketing & SEO
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+70% leadership effectiveness
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+68% increase in confidence levels
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1. +20% improvement in decision-making quality: Managers who are aware of cognitive biases and use debiasing techniques report a 20% improvement in their ability to make more effective decisions.
2. +85% increase in stress management and resilience. Business professionals who integrate embodied intelligence practices into their daily routines experience an 85% boost in their ability to manage stress and maintain resilience in challenging work situations.
3. +68% increase in return on investment (ROI) for content marketing and SEO through AI implementation. Semrush's report shows that 68% of businesses saw an increase in ROI for their content marketing and SEO efforts after incorporating AI tools, with 29% reporting significant improvements.
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What You'll Learn
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Techniques to Recognise, Regulate, and Uplift Your Emotional States:
Learn how to move your energy from catabolic (stressed, reactive) to anabolic (focused, proactive) states to perform at your best. Develop practices to consciously manage your emotions and impulses, acting instead of just reacting.
Overcoming Cognitive Biases
Recognise and mitigate common biases like confirmation bias, anchoring effect, and loss aversion to unlock the full potential of your cognitive abilities - make better marketing decisions and develop more effective strategies.
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Accessing Intuition, Body Wisdom, and Your Inner Compass
Unlock your full 360-degree intelligence by tapping into embodied knowledge. Explore mental imagery and visualization techniques, such as the "alter ego" exercise, to boost confidence and clarity.
Leveraging AI for Strategic Marketing Advantage
Get an overview of key AI marketing tools for content creation, campaign optimization, and hyper-personalization. Learn how to blend these technological capabilities with your cognitive and embodied intelligence.
Blending Cognitive, Embodied, and AI Approaches
Apply Conscious Integrated Intelligence through hands-on exercises focused on real-world marketing scenarios, such as:
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Launching a new product
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Troubleshooting an underperforming campaign
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Delivering an impactful marketing presentation
​Applying CII in Your Day-to-Day
During the workshop, you'll apply CII techniques through hands-on exercises focused on real-world marketing scenarios.
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By the end of the workshop, you'll know how to consciously integrate all three dimensions - cognitive, embodied, and AI - to drive maximum impact in your marketing work.
1. +20% improvement in decision-making quality: Managers who are aware of cognitive biases and use debiasing techniques report a 20% improvement in their ability to make more effective decisions.
2. +85% increase in stress management and resilience. Business professionals who integrate embodied intelligence practices into their daily routines experience an 85% boost in their ability to manage stress and maintain resilience in challenging work situations.
3. +68% increase in return on investment (ROI) for content marketing and SEO through AI implementation. Semrush's report shows that 68% of businesses saw an increase in ROI for their content marketing and SEO efforts after incorporating AI tools, with 29% reporting significant improvements.
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The Science Behind CII
Research increasingly underscores the transformative potential of integrating our mental, physical, and technological capacities:
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1. Neuroscience and the Brain-Body Connection:
Neuroscience has shown that our brains are not only shaped by our thoughts but also by our physical actions and interactions with the environment, a concept known as embodied cognition. Studies reveal that the brain and body are deeply interconnected, affecting everything from decision-making to creativity. Through neuroplasticity—the brain's ability to reorganise and form new neural connections—regular mental and physical training can enhance cognitive flexibility, resilience, and adaptability, enabling us to respond more effectively to changing circumstances.
2. Positive Psychology and Energy Management:
Positive psychology emphasises the importance of managing emotions and energy levels to optimize performance. When we consciously regulate our emotions and maintain a balanced mental state, we build resilience and boost productivity. Techniques like mindfulness and visualization further activate the parasympathetic nervous system, helping to reduce stress and increase focus, enabling sustained performance and well-being over the long term.
3. Artificial Intelligence and Enhanced Decision-Making:
Data indicates that top-performing marketers are now using AI tools up to 2X more frequently than their peers. AI, with its powerful analytics and automation capabilities, allows us to process vast amounts of data, generate predictive insights, and make data-driven decisions. Leveraging AI in marketing strategies not only improves efficiency but also enhances our ability to respond proactively to trends and shifts in consumer behaviour, sharpening our competitive edge.
By consciously integrating these dimensions—mental resilience, physical well-being, and AI-driven intelligence—organisations and individuals can achieve performance levels that exceed what each element could deliver on its own. This holistic approach fosters a continuous feedback loop of growth, adaptability, and peak performance that redefines what’s possible in the modern workplace.
Did you know?
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Mental imagery, embraced by public figures like Novak Djokovic, Oprah Winfrey, and Serena Williams, is a powerful tool for overcoming barriers. Its adoption in corporations, including Apple, Google, and Nike, is constantly on the rise.
Contact us
Format:
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Type: In-person or virtual workshop
Group Size: 5 to 30 participants
Duration: 2 to 3 hours
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Keen to learn more?
Book an initial consultation call to discuss your needs and start creating your personalised workshop.
​Or email me directly at marie@thefusemethod.com.
Price of services:
On request and based on the format.
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